Food Products

Tastykake® Declares July 7 National Krimpet Day™

The Tastykake® brand has named July 7 National Krimpet DayTM and released new, limited time only Confetti Krimpets – a birthday cake inspired version of the classic crimped cake packed with confetti sprinkles.

The holiday celebrates Tastykake’s uniquely shaped snack that has captured the hearts and taste buds of millions since its introduction in 1927.

“National Krimpet Day is a testament to the enduring connection between Tastykake and its devoted fans. We couldn’t be more grateful for their unwavering support and the opportunity to continue creating extraordinary treats that our passionate fans love,” said Ashley Hornsby, Tastykake brand manager. “With the release of our new Confetti Krimpets, the inaugural National Krimpet Day will be one to remember and set the precedent for this holiday for years to come.”

Consumers can find new Tastykake Confetti Krimpets in stores now.

To celebrate the new holiday, on July 7, Tastykake will launch a social media sweepstakes on Instagram to give away exclusive National Krimpet Day merchandise from iconic Philadelphia artists and product.

Additionally, Tastykake has teamed up with Bassetts Ice Cream to create a celebratory Confetti Krimpet Milkshake – being offered in-store – beginning on National Krimpet Day (July 7) through the rest of the month, with a portion of the proceeds going back to Ronald McDonald House. 

The delicious milkshakes are made in-house using gobs of Tastykake’s all-new Confetti Krimpets blended with Bassett’s butterscotch vanilla ice cream, swirled with a vanilla syrup drizzle and rainbow sprinkles – and of course topped with another layer of crumbled Confetti Krimpets, rainbow sprinkles and house-made whip cream. 

Stop by Bassetts Ice Cream on 45 N 12th Street between July 7-31 to grab a milkshake for yourself!

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