With the craft beer boom in full swing, it seems almost commonplace today for beer lovers/brewers to leave their careers behind to start breweries. It’s hardly commonplace for someone to leave their career to start a niche liqueur company—but that’s exactly what Phil Mastroianni did with Fabrizia Spirits in 2008.
A former accountant, Phil left his day job to pursue his passion for limoncello, perfecting a family recipe that has quickly become the leading limoncello brand in the northeast and now sold in 18 states nationwide, including New Jersey and Pennsylvania.
The Salem, NH-based company has also introduced a series of all-natural, ready-to-drink canned cocktails over the past year, all of which incorporate Fabrizia’s Limoncello, freshly squeezed lemonade, and premium spirits. These are real cocktails made without preservatives or additives of any kind.
Fabrizia’s Italian Margarita, made with Fabrizia Limoncello, freshly squeezed lemonade, and premium tequila.
Fabrizia Italian Style Lemonade, made with Fabrizia Limoncello, freshly squeezed lemonade, and premium vodka.
Fabrizia Italian Breeze, made with Fabrizia Limoncello, freshly squeezed lemonade, cranberry juice, and raspberry juice.
Fabrizia’s canned cocktails are the perfect example of the family-owned company’s organic growth—Phil began utilizing the zested lemons from the limoncello-making process to create the Italian Margarita. And he got the idea in the first place when he watched his sister whip up a pitcher of “margaritas” in the backyard using tequila, limoncello, and lemonade.
“Canned, ready-to-drink cocktails continue to be in demand and given the success of our canned Italian Margarita and our canned Italian Style Lemonade, it makes sense for us to expand on our flavor offerings with the Italian Breeze,” said Phil Mastroianni, co-owner and founder, Fabrizia Spirits.
The introduction of canned, ready-to-drink cocktails has been a major business driver for Fabrizia Spirits, as the company experienced 30-percent, year-over-year sales growth in 2019 and is aiming to replicate that success in 2020 with Fabrizia Italian Breeze further expanding its market share. In response to that sustained growth, Fabrizia Spirits recently installed its own canning line to allow the company to continue to grow its production capabilities. To that same end, Fabrizia moved into a much larger facility a year ago to expand production in order to keep up with consumer demand.
Fabrizia Spirits’ full product line includes Fabrizia Limoncello, Fabrizia Blood Orange Liqueur and a limoncello cream liqueur called Crema di Limoncello, in addition to its line of canned cocktails. Fabrizia also features a bottled version of Fabrizia Italian Margarita.
*Samples were provided.
Food enthusiast. Travel lover. Social media maven.
Independent Journalist. Food marketing/PR expert.