Collaborations / Jersey Shore

Down the Shore: Greg Vernick to bring Vernick Fish to Margate for Five Days in August

Chef Greg Vernick’s modern take on an American oyster bar, Vernick Fish, returns to its source of inspiration by hosting a week-long presence and fundraising dinner with Cookie Till of Steve & Cookie’s by the Bay in Margate, New Jersey. 

Vernick Fish, a contemporary American oyster bar located at Four Seasons Hotel Philadelphia at Comcast Center, is bringing the New Jersey shore a taste of the celebrated restaurant this summer. James Beard Award-winning Chef Greg Vernick and team will host an experiential five-day culinary activation and a collaborative fundraising dinner in partnership with Cookie Till, owner of Steve & Cookie’s, a beloved bayside restaurant in Margate.

“Seeing this idea turned into reality is, in a word, humbling,” says Vernick. “My personal ties to Margate, a town where I was lucky to spend time during the summer months, landed my first kitchen job (shout-out to the beach grill at Lucy the Elephant), makes this a full-circle moment for me. I’m very grateful to Cookie and her team for their like-minded passion when it comes to hospitality and food, and our team is looking forward to bringing what we do at Vernick Fish to a place that’s been a great influence to me and much of the Fish team.” 

A custom, shore-inspired presence will be located daily in the parking lot of Steve & Cookie’s from 11:00 am to 3:00 pm from Monday, August 8 to Friday, August 12, 2022. Guests can anticipate a casual, takeaway interpretation of the restaurant’s famed ceviche, crudo, and seafood-driven bites assembled by the Vernick Fish team. Steve & Cookie’s team will serve drinks from their outdoor bar to invite guests to take a break at one of the restaurant’s existing picnic tables with refreshing cocktails. Branded Vernick Fish commemorative merchandise will be available. On Thursday, August 11, 2022, the Vernick team will serve savoury and sweet breakfast items from Vernick Coffee Bar at the weekly Margate Community & Farmer’s Market that takes place 8:30 to 11:30 am.

Vernick Fish’s week-long presence will conclude with an intimate, 50-seat dinner under the stars on Saturday, August 13, 2022 at Till’s farm, Reed’s Organic Farm & Animal Sanctuary. The dinner will be prepared by Greg and Vernick Fish Chef de Cuisine Andrew Parassio, utilizing ingredients grown at the farm. Additional information can be found here. Tickets anticipated to go on sale late June with a portion of the sales from the pop-up and dinner to benefit A Meaningful Purpose at Reed’s Organic Farm.

“Collaborating with Vernick Fish is a natural fit for us,” says Till. “It is a way to invite both our loyal guests and seasonal travellers to a treasured experience of tasting what Greg and his team have been doing at their restaurant in a casual setting, and one that’s helped inspire their approach to fresh seafood. Greg and his family have been long-time patrons of ours, and we couldn’t be more excited to bring this concept to life and kick-off our chef dinner series at Reed’s Organic Farm & Animal Sanctuary.”

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