Denim American Bistro, formerly The Farmhouse, at 312 Kresson Road in Cherry Hill opened on Friday, October 12th at 4 p.m. with a grand opening slated for Wednesday, October 24th which will include a ribbon cutting by the mayor of Cherry Hill.
Owned and operated by Executive Chef David Murray, who was the opening chef for The Farmhouse when it was launched in May 2017, Denim BYOB will feature elevated American fare with a European touch that will have something for everyone, including vegans and gluten- and lactose-sensitive diners.
He took over the space in September and along with his staff, have been making cosmetic changes inside and other upgrades such as noise reduction panels on the ceiling, wainscoting, chair rail, floor refinishing, fresh paint, and other details.
The Cherry Hill BYOB will seat approximately 86, which is 34 seats less than when it was The Farmhouse.
Decor will still maintain a rustic charm, but more contemporary and hip, complete with denim-inspired artwork and prints of American icons. Murray is shooting for a comfortable and welcoming “old meets new” atmosphere. Modern and upbeat music will be played through a newly added Sonos system, at a respectable level, but will add a stylish vibe to the restaurant.
The BYOB restaurant in Cherry Hill will be open for lunch and dinner Tuesday through Saturday from 11 a.m. to 9 p.m. and offer a Sunday brunch buffet from 10:30 a.m. to 2:30 p.m.
The dinner menu will feature modern interpretations of classic dishes with small plates at $12, medium plates at $15, and large plates at $25. There will also be a three-course prix fixe menu available for $40.
Wines by nearby White Horse Winery in Hammonton, NJ will be available for purchase by the bottle.
Murray will be overseeing the kitchen along with Chef de Cuisine Ed Stein, who also held down in the kitchen at The Farmhouse and most recently at Dunleavy’s where he served as the kitchen manager.
Denim American Bistro will be a drop off spot for Teens for Jeans. Each guest who drops off a pair of new or lightly used and laundered pair of jeans and orders from the prix fixe menu will receive a complimentary dessert.
If you still had a gift card from The Farmhouse, you’re in luck, as Murray will be honoring those gift cards. He will also be offering new gift cards for the restaurant.
Stay tuned for more details.
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I don’t see why the Township should be excited about this. It’s just a reboot of the Farmhouse, which failed, led by the same chef, who was previously at a restaurant that failed. Can this compare to Farm and Fisherman? Nope. In an environment with truly outstanding restaurants like Zeppoli, Hearthside, Two Fish, and Farm and Fisherman, all the way to the underrated places like 519, Caffe Aldo’s, Norma’s, and the growing number of Asian restaurants, this resto is unlikely to last more than a year. But many thanks for this posting and your many others. You do a great job of keeping your readers in touch with the local scene.
Thanks, Joel. I try my best. Let’s give Denim a chance before 86’ing it, okay?