Canadian fast-casual restaurant chain Twisted Indian Wraps has launched in Philadelphia working out of Fairfoods, a ghost kitchen in the Mantua neighborhood of West Philly at 3300 Fairmount Avenue.
The Philadelphia franchise owner and operator Adit Baruah, 29, says this is his first foray into the food business. “I’ve always wanted to work with food and popularize the flavors I grew up loving. I was slated to start a brick & mortar location near Penn’s Landing in March but then the pandemic struck and I had to pivot.”
When asked why he decided on Twisted Indian Wraps he noted, “I’ve always been awestruck by the cultural and culinary parallels between Latin and South Asian food. This was reinforced when I went to Mexico in 2016 and Spain in 2018.”
The Twisted Indian Wraps concept brings authentic flavors from India in forms that span the North American continent: Mexican tacos, burritos, rice bowls, American burgers, and Canadian poutine.
The menu follows the build-your-own-meal model with tons of different ways to customize bowls and wraps (Burrotis). Healthy salads, rice bowls, or wraps are served with choice of Basmati or Brown rice, choice of meat or vegetarian protein, topped with freshly cut vegetables, and freshly prepared chutneys (Indian sauces) ranging from mild, medium to hot.
Twisted Indian Wraps also serves chaats, an immensely popular Indian street snack. A kids’ menu is also available that is perfectly portioned with items kids love.
The brand prides itself on using only clean, fresh ingredients and never anything processed using proprietary Indian spice blends.
Twisted Indian Wraps can be found on Grubhub, Ubereats, Doordash, and Postmates. Orders can also be placed through the website.
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Marilyn Johnson
Food enthusiast. Travel lover. Social media maven. Independent Journalist. Food marketing/PR. https://sogoodpr.com/ https://original.newsbreak.com/@marilyn-johnson-1587690 https://southjerseyfoodscene.com/ Email: phillygrub@gmail.com
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