Philadelphia Distilling unveils today new packaging for the full range of Bluecoat spirits – original Bluecoat American Dry Gin, Bluecoat Elderflower Gin, and Bluecoat Barrel Finished Gin. The brand redesign also features a new logo, which had remained unchanged since the brand first hit shelves in 2006.
While Bluecoat packaging has changed, the liquid inside has not. With its crisp, citrus profile – the result of a heavy dose of American citrus peels in the botanical mix – and softer, rounder juniper, Bluecoat American Dry Gin has differentiated itself from the London Dry style from day one. The result is a spirit that delights and remains a perfect, high-proof base in classic gin cocktails and original creations alike. Bluecoat Elderflower Gin and Barrel Finished Gin also remain unchanged.
Each Bluecoat bottle, clad in iconic “Bluecoat blue” glass – an instant point of connection between the brand and drinkers – is inspired by the founding fathers, the bluecoat soldiers of the American Revolution, and the hard-working roots of Fishtown, where the distillery calls home. Appearing front and center in embossed lettering is a declaration to the consumer of the brand’s status as the Original American Dry Gin Distilled In A Hand Hammered Copper Still.
The new bottle stands just taller than its predecessor and features a bartender-friendly, easy-to-grab neck. Just below is a metallic copper stamp in the glass – inspired by shrapnel from the revolutionary era – and the new painted-on script logo, as proud as ever. On each side of the bottle in embossed lettering are the words “PHILADELPHIA DISTILLING” and “BLUECOAT.” The new bottle is anchored by a lattice-textured base. Altogether the new presentation makes for a stunning back bar must-have and a home bar statement piece.
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