Collingswood, NJ-based Brody’s, a line of customizable bottled cocktails that launched earlier this month, has received high praise from both the consumer judged SIP Awards, as well as from the 12th annual New York International Spirits Competition (NYISC). This woman-owned beverage company offers five different flavors, available in select liquor stores in the Greater Philadelphia area and to 31 states via the brand’s online shop.
The brand, which received an innovation award from the SIP Awards for its Minted Mule offering, has also collected the following accolades within its first month in business.
A fresh bouquet of vodka, fruit and flowers, featuring black raspberry, citrus and violet. Double Gold at SIP Awards and a Silver Medal from NYISC.
The idea for Brody’s was born in co-founder Cristy Neunson’s kitchen out of the desire to create an easy and consistent answer to crafting delicious sparkling cocktails at home. Along with her husband John, and tenured beverage professional Ken Dee, they vetted the concept and it soon became clear that they uncovered an opportunity in the ready-to-drink cocktail space.
“I’ve always gravitated toward champagne,” states Neunson. “But in recent years, I’ve often found myself ordering sparkling cocktails as they’ve become increasingly popular on menus at restaurants and bars. When we put our heads together, we realized there was this white space between premium spirits and sparkling wine that we could fill,” she adds. “Knowing we wanted to create a multi-serve product that could be shared and wouldn’t fall flat, we decided to incorporate the experiential element of encouraging consumers to choose their own adventure by adding the sparkling beverage of their choice.”
Brody’s comes to market during a period of strong growth and segmentation in the U.S. ready-to-drink cocktail category and at a time when consumers value experiential food and beverage products to enjoy at home. These expertly blended cocktails are best enjoyed chilled; topped with champagne, sparkling wine, club soda, tonic or ginger beer; or even on the rocks. Brody’s cocktails are available in 375 ml bottles, serve up to five cocktails each and vary in proof (16 – 25% alc/vol).